Custom Tote Bags

What Materials Are Custom Totes Available in?

Personalized totes come in a wide array of materials. Materials vary in terms of price, aesthetic, and durability. Here's how the five most popular tote bag materials compare.

Cotton
Cotton is a breathable and reusable material. The material has a soft texture that feels high-end, making it a great choice for giveaways, events, and corporate gifts.

Jute
Jute is a natural plant fiber that boasts an eco-friendly appearance and texture. The material is durable and biodegradable. However, there are limited printing methods available.

Canvas
Canvas is a high-end cotton material. The material is durable and sturdier, making custom canvas tote bags ideal for branded merchandise and higher-end giveaways.

RPET
Recycled polyethylene terephthalate (PET) is an affordable, eco-friendly option for custom tote bags or sustainable marketing initiatives.

Non-Woven
Non-woven is a low-cost, lightweight material for custom tote bags, ideal for trade shows and budget-friendly marketing campaigns.

Why Choose Custom Tote Bags for Branding?

Custom tote bags are practical, reusable promotional products that offer long-term brand exposure. Unlike disposable giveaways, a branded tote bag is used repeatedly for shopping, travel, work, and everyday errands, keeping your logo visible in public spaces.

Custom totes are especially effective for businesses looking to combine functionality with marketing value. Their versatility makes them a strong choice for events, employee gifts, retail packaging, and sustainability-focused campaigns.

Most Popular Decoration Methods for Custom Logo Tote Bags

Once you decide on a material and style, it's time to get creative. There are many different decoration methods available for custom totes. Some of the most popular options available include:

• Silkscreen: The most popular decoration method for custom totes, best for one-color, one-location logos.
• Heat Transfer: Delivers a vibrant, eye-catching imprint, best for colorful logos and intricate designs.
• Sublimation: Best decoration method for full-color designs and creative ideas.
• Embroidery: Best design choice for high-end totes and corporate gifts. Made to turn any design into a professional imprint.

Most custom logo tote bags on our website include a one-color, one-location silkscreen imprint at no extra charge. You can add additional colors to the imprint for an extra setup fee, or upgrade the decoration method on specific products.

Custom Totes are Best Used For

There are many ways to use custom totes to enhance your marketing campaigns and boost brand visibility. The best use cases for a custom tote with your logo include:

Events
Custom totes for charity events, 5Ks, high school reunions, or sporting events can help boost brand visibility.

Giveaways
Totes and bags are great giveaways at trade shows, client meetings, holidays, conferences, or festivals.

Gifts
Custom canvas tote bags made with higher-end materials make great holiday gifts for employees or corporate gifts for clients.

Branded Merchandise
Boost customer loyalty by selling high-quality custom totes with your logo. This is a great way to increase revenue and brand awareness.

Special Occasions
Custom totes are great for weddings, high school reunions, and other special events you have planned. The branded gift serves as a special reminder of the memories you’ve made.

How to Choose the Right Custom Tote Bag

Selecting the right custom tote bag starts with understanding how it will be used. The ideal tote balances durability, design, and budget while aligning with your branding goals.

When choosing a personalized tote, consider:

• Purpose: Trade show giveaway, retail packaging, corporate gift, or event tote
• Material: Lightweight non-woven for large distributions or premium canvas for high-end gifting
• Size & Shape: Compact totes for handouts or larger bags for shopping and everyday use
• Handle Length: Short handles for hand-carry or longer straps for shoulder use
• Brand Visibility: Imprint size, color contrast, and logo placement
• Sustainability: Cotton, jute, or RPET options for eco-conscious campaigns

If you’re unsure which style fits your campaign, our promotional experts can help guide the selection.

Benefits of Using Custom Tote Bags

Custom tote bags remain one of the most effective promotional products because they combine usefulness with long-lasting brand exposure.

Key advantages include:

• Increased Brand Visibility: Your logo travels wherever the bag goes
• Eco-Friendly Appeal: Reusable totes support sustainability initiatives
• Cost-Effective Marketing: Repeated use delivers long-term ROI
• Wide Versatility: Suitable for events, giveaways, retail, and gifting
• Customer Retention: Practical branded items are more likely to be kept and reused

For brands seeking visibility beyond a single event, custom totes offer consistent marketing value.

Custom Tote Bag Design & Decoration Options

Personalized tote bags can be customized to match your brand’s look, tone, and budget. Different decoration methods offer varying levels of detail and visual impact.

Popular customization options include:

• Screen Printing: Ideal for bold logos and high-volume orders
• Multi-Color Imprints: Great for detailed artwork and branding
• Embroidery: A premium option with a polished, professional finish
• Single or Multiple Imprint Locations: Front, back, or both sides
• Minimalist Designs: Subtle logo placement for high-end totes

Our team ensures your artwork is optimized for the selected tote material and imprint method.

Optional Features for Custom Tote Bags

Depending on the style selected, custom tote bags can include additional features to enhance functionality and durability, such as:

• Interior or exterior pockets
• Reinforced handles or bottom panels
• Zipper or magnetic closures
• Foldable or packable designs
• Water-resistant linings
• Insulated interiors for food or beverage use

These features help tailor your tote bags to specific use cases while adding perceived value.

Invest in Quality With Bagmasters

No matter the occasion, Bagmasters has the perfect custom tote bag for your next marketing campaign or event. If you need help deciding which personalized tote bag would work best for your next project, let us know. Our promo experts are here to walk you through the styles, sizes, and materials to find one that complements your branding. Explore our custom tote collection today.