14 Gift with Purchase Ideas to Grab Attention and Increase Sales
Customer completing transaction holding promotional gift with purchase
Adding a gift with purchase is a great way to surprise and elate customers, encourage customer retention, gain brand visibility, and increase average order value (AOV). Below we cover the best free gift with purchase tips and ideas for various industries, price points, and seasons.
What Is a Gift with Purchase?
A giveaway with purchase or gift with purchase (GWP) is a free gift that customers receive in conjunction with a targeted purchase including:
- Purchasing During a Specific Timeframe: Gifts with purchase during specific times of day or times of the year allow you to smooth out spikes, manage customer traffic, and move inventory to keep revenue and staffing on target.
- Purchasing Above a Particular Dollar Amount or Minimum Order Quantity: Incentive customers with a gift when they hit a target dollar spend amount and your gift with purchase becomes a winning loss leader. 🙂
- Purchasing Within a Specific Product or Category: Move seasonal or trendy inventory with a giveaway with purchase. This adds appeal to the category and protects your brand, avoiding relegating merchandise to the clearance table.
- Maintain High-Value Brand: A key benefit of a gift with purchase is that you incentivize a sale without discounting a high-value product or brand. The best free gift with purchase will encourage a conversion while also increasing average order value (AOV). Gift with purchase are often promoted as exclusive or limited in supply. Think of makeup or skin care purchases where the customer receives a sample or smaller portion of a related product bundled with a certain product or collection. The customer is introduced to even more offerings within the brand family, and completes their purchase feeling their expectations are beyond satisfied.
- Positive Customer Experience: Everyone loves an unexpected gift. The “unexpected gift” is a proven tool for customer satisfaction and retention. When the customer feels they are getting more for the same price there is a sense of positive abundance vs a discount shopping experience where there is a sense of getting something for nothing. Think of sitting down to an elegant dinner and the server places an amuse-bouche (small complimentary appetizer) in front of you, compliments of the chef. The mood is immediately elevated and lightened. “This is going to be great!” is the thought, vs “This is going to be cheap!”
- Custom Engraved Stylus Phoenix Softy Pen
- Custom Stanley Quencher H2.0 Flowstate Tumbler 40oz
- Sublimated USA Sewn Travel Bag
- Custom Printed Basecamp City Hopper Backpack
- Sweatshirt Blanket Winter:
- Custom Printed Fleece Lined Knit Embroidered Beanie Spring:
- Mary Jane Plant Pot Cover Summer:
- Custom Printed Chrome Bamboo Wireless Speaker
Customer completing retail transaction with potential gift with purchase
What Are the Benefits of a Giveaway with Purchase Campaign?
The best gift with purchase ideas deliver unique advantages over other sales incentives like discounts and coupons:
What Are the Best Free Gift with Purchase Products?
Below are popular gift with purchase ideas that cover different industries, price points, and occasions:
Higher-Price-Point Gifts with Purchase
When your products and services command a higher price, your gift with purchase should say top drawer as well. The gifts below range from $30-$77 per piece. Tip: For budget-friendly options, consider a Water-Resistant Budget Shopper Tote or a Design Wrap Nile Pen.
Seasonally-Themed Gifts with Purchase
Support a seasonal or holiday campaign with a gift with purchase for added interest and special appeal.
Fall:Industry-Specific Gifts with Purchase
Give them a gift with purchase that’s related to your product or service to keep your name top of mind every time they use it.
Custom Printed Apparel
Sleek and stylish. Always in fashion. Put your brand front and center with custom apparel
Your customers wear their hearts on their sleeves, but now your logo can be right there with it. If you're looking for great gifts with purchase ideas, offering customized apparel as part of a business giveaway or gift with purchase promotion is sure to be a hit. And with custom baseball caps, beanies, sweatshirts, hoodies, t-shirts, aprons, and more, there's something for everyone to love.
Custom Accessories
Handy and handheld. Your brand is in demand. With custom accessories, your brand is always at hand.
Custom Beverage Holders
Portable and potable. Quench their thirst with branded drinkware.
A wide variety of customizable coffee mugs, tumblers, and travel mugs. Customers will be raising a glass to you. You can even find custom barware like wine glasses and beer glasses and growlers. While they're wetting their whistle, they're also drinking in your brand.
Electronic Accessories
Connect with your customers. Take charge of your brand with customized electronic accessories.
You're always plugged into your customer base with USB flash drives, power banks, Pop sockets, and chargers. As well as music accessories like headphones, earbuds, and even Bluetooth speakers emblazoned with your brand. Now that's truly music to your ears.
Stationery and Notepads
Your customers will take note of your brand with customized stationery. Custom notebooks are the write stuff for your business.
Document it all with customized mini pocket notebooks, sticky note pads, journals, and spiral notebooks. Ensure your brand is truly noteworthy.
Custom Pens
Get your point across. Make your mark with customized pens.
Whether it's a ballpoint pen, executive pen, or gel pen, you can customize pens for every occasion to highlight your brand. Custom stylus pens are also available. With customized logo pens, you'll be your customer's pen pal.
Travel and On-the-Go
Wherever they go, your brand is along for the trip with custom travel bags. Let word travel.
Toiletry kits, luggage tags, travel kits, and travel wallets can all be customized with your brand or logo. Even on the go, your brand can grow.
Health and Beauty
Beauty is truly in the eye of the beholder of your custom logo health and beauty products.
During these uncertain times, it is always best to be prepared while still promoting your brand with custom face masks, hand sanitizers, toothbrushes, and manicure sets.
Creating a healthy relationship with your customer. It's a thing of beauty.
Sporting Goods and Outdoor
Be a good sport. Put your brand out in the open with outdoor and more.
With everything from yoga mats to stadiums seats, towels to blankets, and fans to flashlights, there isn't much you can't find to customize for your business needs. Even fitness equipment like pedometers and jump ropes. Make a tree-mendous impact with your customers.
Home and Office
Home sweet home. Home office or away from home. Make your brand at home with your customers.
Encompassing everything from kitchen components to car accessories, you'll find emergency roadside kits, coasters, candles, and so much more.
Entice Customers to Take Action with a Little Extra Love
Giveaways with Purchase are a great way to move merchandise when you need to and hit revenue goals without discounting. Pick gifts that support your brand and your budget, and prepare to raise spirits and your bottom line.
