Everyone at some point in their life has a gym membership. It helps them stay in shape and get active. Gyms are a great place where the community can come together to better themselves. However, chances are you aren’t the only gym in your neighborhood.
There are around 106,132 gym and fitness clubs in the United States. That’s a 1.5% increase from 2021, and we only expect that number to continue to rise in the upcoming years. We'll let you in on a secret: the best way to get ahead of the competition and ensure your brand is top of mind is with fitness promo items.
Gym promotional items are tools you can utilize to gain brand visibility within your community and help you increase memberships over time. They also allow you to get creative with your marketing and leave a favorable impression on the individual.
Here's everything you need to know to help you get started:
How to use Promotional Items for Gyms
Promoting Gym Grand Opening
Let’s say you’re opening a new gym location, and want to generate excitement around the grand opening. To maximize your efforts and get the most out of the event, you can brand some trendy fitness items to use as giveaways. There are several ways you can use them, such as:
That’s just to name a few! Whether you’re planning a big event or you’re just looking to make opening day extra special, the right fitness promo items will complement the big day.
Get Your Name out There
Fitness swag ideas are great for improving brand awareness in your community and helping you increase sales. Water bottles, cinch bags, and branded t-shirts are like walking advertisements for your gym. Everywhere they go, a potential member will see them in your shirt.
Improve Customer Loyalty
Customers love to represent their favorite brands. Whether it’s a branded t-shirt or a water bottle, these items make them feel like they’re part of a community. Making them feel included will increase their chances of renewing their membership and recommending your gym to their friends or coworkers.
Raffle Items
Improving the member experience is a great way to maintain your members and reduce turnover. While looking for perks and easy things you can do, consider monthly raffles. You can add a name to a drawing every time they come to the gym for the month. This will motivate individuals to go to the gym more often and will get them excited if the gym promotional items up for grabs are high-end or high-quality.
Community Events
Let’s say you have a booth at an upcoming community event. You can make your booth more exciting by having trendy fitness items on the table. These will help spark conversation with potential prospects and get them to stop to talk to you. You can tie it in with a contest, asking them to follow your gym on social media. That way when they walk away, they’ll have more than one reminder of your gym that will push them to sign up for a membership when they’re ready.
The Best Fitness Promo Ideas
Reusable Water Bottle
Everyone that goes to the gym needs a water bottle to take with them! When a new customer signs up for a membership, you can give them a water bottle as a thank you for signing up! Your customer will feel valued and excited, and you get to reap all of the benefits of them using it.
Cinch Bags
Branded cinch bags are great for carrying an extra set of clothes, a water bottle, and any other gym essentials everywhere you go. These items are one of the most cost-effective gym swag ideas out there. The best part is: that you can get as creative as you want! These items usually come in different styles, colors, and looks. You can use them as giveaways for an event, new members, or as a loyalty program.
Branded T-shirts
Handing out branded t-shirts to new or old members is a great way to increase brand visibility and loyalty. T-shirts and branded apparel relate to a larger audience and help your brand get the recognition they deserve. You don’t always need to go in a plain t-shirt either. You can try out different colors and styles.
Gym Towels
Gym towels are a necessity. They help keep the equipment clean throughout the day. Which will leave people feeling more comfortable when using the equipment. Branded gym towels are a great item to use for social media contests and promotions. They’ll make people more inclined to participate and is a giveaway item they can use outside of the gym.
Yoga Mats
Yoga mats are great for practicing yoga and stretching before you begin your workout. These fitness promo items can be more expensive promotional items. However, the high quality and value make them worth the extra cost. You can use these for a big giveaway you have planned or a monthly raffle for your members. They’re easy to brand with your logo and are sure to leave a lasting impression.
Silicone Bracelets
Silicone bracelets are great to have at the front desk. They are an easy and low-cost promotional item your team can use to build fruitful connections with potential prospects.
Duffel Bags
Every frequent gym-goer needs a duffel bag, especially if they’re always on the go. Providing them with a custom branded duffel bag is one of the best fitness merchandise ideas because it’s sure to spark interest and get a ton of use. All you need is one loyal gym-goer to use the duffel bag as their go-to gym bag. The rest of the members will be inclined to ask how they can get their hands on one next.
Lean on us for All of Your Fitness Merchandise Ideas
At Bagmasters, we have everything you need to successfully brand trendy fitness items that your gym members will enjoy. We want to help you leave a favorable impression on your community and stay ahead of your competitors.
If you’re ready to start branding today, shop our collection of products to get started.
