Sponsoring a tradeshow in 2026? Are you looking for a giveaway that your audience will actually like when they stop by your booth? No matter the marketing campaign, you can't go wrong with a branded backpack. Backpacks are a practical and useful giveaway, perfect for any event or marketing campaign. There are countless styles available at various price points, so you can completely customize your giveaways to complement the tradeshow, conference, or event.
If you're unsure which backpack style your audience will like, we're here to help. We compiled a list of seven of the best promotional backpacks available for tradeshows and event promotions.
Here are five of the best custom backpack styles on the market:
- Drawstring Cinch Backpacks
- Typically made of breathable mesh or nylon material
- Various decoration methods are available
- Versatile and affordable
- Offers a hands-free carrying experience
- Shopping Tote Bag
- Low-cost alternative to computer backpacks and cinch bags
- Available in different materials and price points
- Works as a mobile advertisement with a large imprint size
- Perfect for trips to work or the grocery store after the event ends
- Clear PVC Backpack
- Designed to meet NFL stadium requirements
- Clear, durable material
- Easy to clean and reusable
- Computer Backpack
- Available in various materials, colors, and sizes
- Name-brand options available for higher budgets
- Option to silkscreen or embroider your logo on the front
- Boat Tote
- Great for weekend activities
- Large imprint location on the front of the tote
- Spacious and oversized
- Some are made of a waterproof material
Are you looking for a casual, everyday bag? Cinch backpacks are the perfect bag for busy event attendees. These bags are typically made from lightweight materials and are easy to carry on the go. Items are securely stored in the bag and easily accessible. All you gotta do is pull the strings to close the opening.
What makes these styles some of the best custom backpacks for giveaways or client gifts at events is their usability. The recipient can use the branded cinch bags for hikes, the gym, or the beach. Their causal appeal also makes them a crowd favorite across all ages and genders.
The Benefits
Average Price Point: $1 to $5 per unit
Shopping tote bags are an affordable, practical alternative to backpacks or cinch bags. These bags are reusable and eco-friendly, typically made of non-woven material or cotton canvas. One of the advantages of branding shopping totes as event giveaways is the large imprint location. You can get as creative as you want with your branding, turning every shopping bag into a mobile advertisement.
The Benefits
Average Price Point: $1 to $4
Does the event venue have restrictions for backpacks and bags? Consider a clear vinyl backpack. Many venues and tradeshow floors in the United States have a clear vinyl backpack policy. This is a security measure designed to provide attendees with peace of mind. Clean vinyl or PVC bags are sturdy and easy to clean. While there are some branding limitations, there's usually a large imprint area for your logo or brand messaging.
The Benefits
Average Price Point: $4 to $6 per unit
Are you looking for a high-end giveaway to gift clients you see on the tradeshow floor? Maybe you want a raffle item you can use to gather business cards from prospects. The best personalized backpack for a high-end promotion is a computer bag. A branded computer backpack is a high-quality option that will impress your clients while boosting brand visibility. These backpacks are made of durable materials and are perfect for workers, commuters, and students. You also have the option to invest in a name-brand style if your budget allows.
The Benefits
Average Price Point: $10 to $25 per unit
If you're looking for an oversized style that your customers will appreciate well after the event ends, consider a branded boat tote. Boat totes are made of a thick, durable cotton canvas material. The style is incredibly spacious, perfect for trips to the beach, pool, or grocery store. There's also a variety of styles available at different price points.
While boat totes may be more expensive than some other best tradeshow backpacks, you can rest assured that your customers will use and appreciate them after the event.
The Benefits
Average Price Point: $7 to $10 per unit.
Shop The Best Personalized Backpacks From Bagmasters
Whether it's an event, tradeshow, or special occasion, Bagmasters offers a wide range of backpacks that are perfect for your branding. Our backpacks are decorated in-house, at our facility in Corona, California. We also offer quick, on-time delivery, low minimum quantities, and competitive pricing. Almost all styles available on our website include a one-color, one-location silkscreen imprint at no additional cost.
Shop our custom backpacks collection today.
