Benefits of Trade Shows for Businesses

If you work in the corporate world, you've likely been to at least a few trade shows. Trade shows are fun events that bring attendees and exhibitors together. These experiences are designed to give businesses and working professionals opportunities to connect with new customers and prospects.

Do you have a booth at an upcoming trade show? Are you preparing to send your team to a big trade show in the coming months?

In this article, we'll explore the benefits of trade shows for businesses so you can start planning for your next one. Here's everything you need to know:

Benefits of Trade Shows for Businesses

There are many professional advantages to attending a trade show. Whether you have a booth or you're just an attendee, some benefits you can look forward to include:

• Networking: Trade shows bring people together. It's an opportunity to connect with individuals and businesses within your industry.


• Brand Visibility: These events can help gain authentic brand exposure. As you build connections with customers and prospects, you can ensure your brand's name is remembered after the trade show ends with business cards or promotional products.


• Generate Leads: Trade shows can also help you build your sales pipeline with new prospects. As you make connections, you'll gather business cards from other businesses and set appointments for after the event.


• Conduct Competitor Research: At trade shows and most conferences, you can visit different booths and see what your competitors are doing. This is a great way to get inspiration for new ideas when you go to work.


• New Learning Opportunities: Many trade shows have learning sessions and discussions you can benefit from professionally. These sessions are designed to inspire and educate, providing the necessary tools to get back to work inspired to take on the day.

Top Five Trade Show Giveaways

If you plan on bringing your business to a trade show, you'll want to ensure you have branded giveaways on hand. Branded giveaways can help boost brand visibility and improve brand recognition. After the trade show ends, every attendee you connect with will have something to remember your brand by.

Here are our top five choices for trade shows:

1. Pens

Custom pens are an everyday essential for working professionals, students, and businesses. These items are typically low-cost and are great to have on hand, especially during busy trade shows!

• Available in six different colors
• Features plunger action
• Comes with a one-color, one-location imprint included in the price

• Features a stylish bamboo barrel with plunger action
• Available in five different accent colors
• Option to silkscreen or laser engrave your logo

2. Notebooks

Notebooks are a practical giveaway option that is sure to be used by all of the trade show attendees. If you're looking for a low-cost option, consider a mini jotter. Consider a regular-size notebook if you want something more useful with more creative options.

• Available in Red, Blue, and Black
• Comes with 80 lined notebook pages
• Features a colored strap and bookmark

• Available in five different colors
• Comes with 50 pages of lined notebook paper
• Comes with a matching ballpoint pen

3. Phone Wallets

Phone wallets are a low-cost giveaway that's fun and different from the standard promotional products. It's a low-cost giveaway that can help you increase brand exposure and build connections with potential prospects. These items come in a variety of colors and styles.

• Available in a wide range of eye-catching colors
• Doubles as a vertical or horizontal phone stand
• Made out of silicone

• Comes with a 14" Lanyard and 7" Holder
• Can hold most credit cards, hotel keys, and IDs
• Made out of a silicone material with the perfect amount of stretch

4. Hand Sanitizer

While you shake hands with everyone you meet, you'll want hand sanitizer to wipe away unwanted germs. Hand sanitizer is a thoughtful giveaway that trade show attendees want to receive and are sure to use. This is a great way to spark conversations with individuals and keep people coming to your booth.

• The silicone holder comes in eight different colors
• Lightly scented and meets FDA requirement
• Option to silkscreen or heat transfer your logo

• Available in three colors: Clear, Red, and Blue
• Perfect size to carry in your pocket or purse
• Comes with a split-ring attachment

5. Lanyards

Lanyards are a low-cost giveaway that's functional and stylish. It's a practical item that recipients can use for their car keys, house keys, or key cards at the office. It's also a great giveaway that will keep your brand top of mind seven days a week.

• Choose from eight different ring attachments
• Comes in 15 different colors
• Made out of 100% polyester

• Comes with a full-color, edge-to-edge sublimated imprint
• Option to choose between eight different ring attachments
• Quick five-day lead time

Shop Custom Trade Show Giveaways Today

Planning for your next trade show? Bagmasters is here to help. We have a wide range of low-cost trade show giveaways. Our selection of giveaways is perfect for any trade show or event you have planned. We also have quick turnaround times and low minimum quantities for most trade show essentials.

Shop our tradeshow giveaways today!

What are the benefits of attending a trade show?

Trade shows open doors for opportunities to network and build connections. They can also help you increase brand exposure, generate leads, and improve connections with current customers.

Can businesses benefit from trade shows?

Yes, trade shows can be great for companies who want to grow or scale their business. You can gain inspiration from competitors, build connections with prospects, and fill your pipeline with new leads.

What are the top giveaway items for tradeshows?

Pens, lanyards, and jotters are the top three choices for branded trade show giveaways. These items are typically low-cost and are incredibly useful for working professionals.