What's not to love about parades? The large balloons, marching band, floats, and dancing in the streets are just a few reasons people come together to enjoy a good ol' fashion parade. These experiences bring the community together to celebrate a special day or holiday.. They help create a communal bond between neighbors, small businesses, and community members.
Not only are parades fun to attend, but they also provide a memorable branding opportunity for businesses and nonprofits. Brands that come prepared with promotional products are more likely to get recognized and remembered by community members on the day of the parade. These products provide a unique opportunity to get your marketing message to everyone in attendance.
If you have an upcoming parade in your community, you may wonder if there are any fun things to throw at a parade or if there are parade goodies you can distribute to attendees as you walk through the street. We’re here to introduce you to our top seven favorite parade giveaway items and some of the benefits of them.
Here’s everything you need to know:
Benefits of Parade Goodies
Parades bring people together. As a company, you have an opportunity to leave a favorable impression on every individual present that day. Think about all the different individuals that are in attendance. You never know who your parade giveaway items will go home with: It could be your next big business deal!
Here’s some of the benefits you can look forward to:
- Appeals to a younger audience
- Gain authentic brand exposure in your community
- Improve attendee morale and keep individuals engaged
- Great way to highlight your brand messaging
With personalized parade handouts, you have an opportunity to deliver your messaging interactively and creatively. Parade goodies are the perfect marketing tool that will allow you to leave a favorable impression that wants to work with your brand in the future.
Tips for Choosing the Best Parade Giveaway Items
Think About Theme
Parades typically have a theme. Is it for the Fourth of July? Thanksgiving or Christmas? Maybe, it's for Saint Patrick's Day weekend. Whether it’s for a big community event, a holiday, or a local charity. Before looking for things to hand out at a parade, you’ll want to consider how you can find items that connect with the theme.
Consider Your Audience
Parades have a diverse attendee list. When looking for parade goodies, consider items that can appeal to every age group and gender. These items will have the highest return on investment. You’ll want to invest in promotional products that everyone attending will enjoy and use. This will increase the value of the product and provide you with the confidence you need to invest in parade giveaway ideas.
Stay True to Your Branding
Always choose parade goodies that make sense for your branding and your vision. Even though you want to pick parade giveaway items that complement the theme, stay away from colors that your brand wouldn't use. You want these giveaway items to be a reflection of your brand identity. That way, when attendees go home, they’ll remember your brand the way you wanted them to.
Consider the Cost
Whether you’re looking for fun things to throw at a parade or things to hand out at a parade: you’ll want to consider the cost of the item. For some brands, the quantity may be the biggest concern. This is to ensure you choose the most cost-effective items for the parade.
Think about the Weather
On the day of the parade, it might be much warmer than people expected! If the sun is out and the weather is warm, you can consider handing out branded water bottles, visors, or fans. Attendees will be thankful to receive your thoughtful and useful personalized parade handouts.Look for Products That Provide the Most Brand Exposure
If you hand out a notepad or a journal, the item will go right into the attendee's backpack or purse. No one will think about your brand for the rest of the day until they get home.
However, if you brand an item like a reusable tote bag, you'll have all eyes on your brand all day! Think about the brand exposure that a tote bag gets. If everyone in attendance walks around the parade with your bag in their hand, your marketing is a success.
Top 7 Personalized Parade Handouts
Custom Stress Balls
- Appeals to a younger audience
- Easy to hand out to individuals while you’re moving
- Are fun things to throw at a parade without hurting anyone
- Fun branding opportunities
- Best-selling custom stress balls: Ball Stress Reliever
Custom Water Bottles
- Sustainable, reusable, and great for outdoor events
- Appeals to a larger audience
- A wide variety of branding capabilities to choose from
- Option to choose from different colors, styles, and sizes
- Best-selling branded water bottles: Flex Water Bottle
Personalized Sunglasses
- Perfect parade goodie for sunny summer parades!
- Great for kids, adults, and older adults
- A wide variety of colors and styles to choose from
- Option to choose from different colors, styles, and sizes
- Best-selling branded sunglasses: Maui Sunglasses
Custom Parade Candy
Branded Frisbee
Branded Tote Bag
Branded Fans
Discover Parade Giveaway Items from Bagmasters
Parades can have next-level branding opportunities for businesses that take the time to do it right.
Finding personalized parade handouts doesn’t need to be a challenge. At Bagmasters, we’re here to help you find items that complement your branding and help you stay top of mind for your target audience. At the end of the parade, everyone will go home with a branded keepsake they’ll enjoy and use for months to come.
Ready to learn more? Start shopping today!
