Promotional products are a powerful marketing tool businesses of every size and industry can benefit from. Whether it's a backpack, t-shirt, or a simple pen. These items are a must-have to include in your marketing budget.
Every year, businesses jump on new promotional product trends to help them increase brand visibility and improve their awareness initiatives. But the trends in product promotion are always changing. This means the plastic water bottle your clients used to love three years ago probably isn't a crowd favorite anymore.
In this blog, we'll take a closer look at the current trends in product promotion that we predict will increase in popularity. So, you revamp your offerings to align with the trends.
Here's our 2024 promotional product trend predictions:
Travel Necessities
People are traveling more. Now that there aren't any more COVID restraints or travel restrictions, individuals are back to summer vacations, business travel, and weekend getaways. With travel-centric trending promotional products, you can provide your clients and employees with something you know they'll use the next time they travel by train, plane, or car.
Memory Foam Travel Pillow- Comes with a full-color sublimation imprint
- Great for client or employee gifts or high-end giveaways
- Made with Microfiber polyester lining and memory foam
Products Made With Cork
Are you tired of plastic or stainless steel items? You aren't the only one. Items made with cork are a trendy twist or a traditional promotional product. This trend in product promotion has a high perceived value and is sure to get your brand noticed over others. Cork is also a renewal material, which means you can use these trending promotional products to highlight your commitment to sustainability.
14 oz. Cork Base Ceramic Mug- Features a spill-resistant lid
- The cork bottom is designed to protect surfaces from heat and scratches
- Option to silkscreen your logo on the front of the back
Wellness Items
Life can get stressful, and businesses are noticing this more than ever! Whether it's mental health day, health resources, or half-day Fridays. These small initiatives aim to make the corporate experience better for employees. With the rise of company-centric wellness comes a wellness and health-focused promotional product trend. Whether it's a reusable water bottle, a candle, or essential oils. We predict these giveaways and gifts will continue to grow in popularity in 2024 and beyond.
Custom Printed Zen On-The-Go 5 mL Essential Oil Set- Choose from over seven different essential oils to choose from
- Portable USB essential oil diffuser you can carry with you on the go
- Comes in a linen bag that can be branded with your logo or creative design
Wooden Products
You can't deny the quality of wooden products. Wooden products are stylish, trendy, and eco-friendly. They have a higher perceived value and are less likely to end up in the trash or stuffed in a junk drawer. This trend in product promotion has continued to gain popularity over the years. This means there is now a variety of trending promotional products to choose from that are made with wood.
Woodgrain Wireless Charging Pad and Speaker- Two-in-one tech item with a high perceived value
- Features up to three hours of playtime
- Comes with a one-color, one-location imprint included in the pricing
Recycled Materials
Sustainability never goes out of style. One of the current trends in product promotion that continues to increase in popularity is the need for sustainable solutions. These items are a reflection of your company's sustainable initiatives and have a positive impact on your brand's image.
However, there hasn't always been a ton of options available. But over the years, promotional product companies have increased their offerings, offering more high-quality solutions made with recycled materials.
Custom Printed Recycled 5oz Cotton Twill Grocery Tote- Available in three colors: Blue, Dark Green, and Natural
- Made with 70%-80% recycled cotton
- Option to silkscreen or heat transfer your logo or creative design
Wireless Chargers
Will tech items ever go out of style? Probably not anytime soon! Wireless phone chargers are a high-end tech item that will impress your clients and prospects. They are the perfect must-have to add to your desk or nightstand and have larger imprint areas for creative ideas and logos.
QI Triad Wireless Charger- Comes in black or white
- Can charge up to three devices at one time
- Large imprint size that can accommodate a full-color design
High-Quality Apparel
That $2 t-shirt you ordered for an event giveaway won't cut it anymore. Consumers, clients, and employees want more than the bare minimum t-shirt. They want a t-shirt or a hoodie that they know will last and not just take up space in their closet. Switching to a high-quality solution will reflect positively on your brand and ensure the shirt is used for years to come.
Custom Printed Nike Dri-Fit Cotton-Poly T-Shirt- Available in nine different colors
- Made with a 60/40 cotton/poly Dri-FIT fabric
- Option to silkscreen or heat transfer your logo on the front, back, or right shoulder
Business Cards As Products
Traditional business cards are a thing of the past. Sales reps and businesses are now looking for alternative ways to leave a lasting impression on prospects and ensure they have their contact information on hand. Whether it's a magnet, sticker, or even printed on a box of matches. Switching to a non-traditional business card is an eye-catching, trending promotional product we are sure to see more of in the coming years.
3" Die-Cut Custom Shape Stickers- 3" x 3" sticker that can be made into any shape
- Printed using a high-quality sublimated process
- Can be designed into a business card
Wireless Headphones
Say goodbye to headphones with wires. Those are a thing of the past! The rise of wireless headphones has made other headphones nearly obsolete. So, if you gift headphones, you might as well make them a high-quality, wireless option.
Custom Printed Marlo True Wireless Earbuds- Has over three hours of playback time and can be on standby for up to 80 hours
- Features a stylish, slim, and compact case
- Great high-end items for gifts, raffle items, and giveaways
Home Office Employee Gifts
Even though many employees are heading back to the office, it would surprise you how many are still working from home or on a hybrid schedule. People are now building out home offices that accommodate their work-from-home needs. Instead of gifting them a t-shirt or a water bottle, we're sure to see more at-home office-themed items in the coming years. This is a great way to ensure your brand is always top of mind between 9-5.
Custom Printed Bamboo Wireless Charging Pad With Phone Stand- Doubles as a phone stand and a wireless charging pad
- Made with real bamboo
- High-end desk accessory you can add your logo to
Explore Trends in Product Promotion at Bagmasters
Promotional product trends come and go, but the products you invest in can leave a lasting impression that lasts for years to come.
At Bagmasters, we're always adding to our product offering, keeping an eye on the current trends in product promotion, and looking for creative alternatives to traditional choices. If you're looking for a fun-filled way to revamp your promotional product marketing, you've come to the right place.
