The Best Selling Promotional Products of 2023

Trends in marketing, swag, and promotional products are constantly changing. Businesses find new ways to market themselves and appeal to the masses. Whether it’s with sustainable initiatives, high-quality giveaways, or a new t-shirt design.

We took a list of the top-selling promotional items at Bagmasters in 2023 and created a list of the top sellers. So you can explore the 2023 top promotional products for your next marketing campaign.

Here are the 2023 top promotional products of the year.

1. Custom Can Coolers

While journals, pens, and cinch bags have always been a top choice for a low-cost giveaway, custom can coolers and koozies are in demand. We’re seeing more businesses outside of universities invest in this best-selling promotional product. People also buy them as a low-cost giveaway for weddings, retreats, family reunions, and more.

• Comes in over 56 vibrant color choices
• Option to add your logo on the front, back, or bottom of the cooler
• Made out of high-quality neoprene fabric

• Made out of laminated open cell phone
• Great for outdoor events, weddings, family reunions, or tailgates
• Cooler can be folded to fit into your pocket or bag for easy storage

2. Custom Water Bottles

No matter the year - custom water bottles are always a top promotional product. However, we are seeing more and more brands opt for a higher-end option rather than the cheapest one they can find. Investing in a high-quality option can be a great way to establish customer loyalty and brand recognition. The bottle is much more likely to be used for one or two years rather than being a one-time weekend necessity.

The most popular material for water bottles is stainless steel. Anything that can keep your drink cold for 12+ hours is what customers are looking for.

• Available in two colors: Cream and Charcoal
• Made with 90% recycled 18/8 stainless steel material
• Option to silkscreen or laser engrave your logo or messaging

• Cost-effective version of the trend Stanley
• Available in eight different colors
• Made with stainless steel, and can keep drinks cold for up to 24 hours

3. Drawstring Bags

Drawstring bags are practical, functional, and stylish. They are the perfect go-to for gyms, universities, and businesses. It’s not surprising this item is always a best-selling promotional item, no matter what year it is.

• Available in green and red
• Made with 80 gsm non-woven PP
• Option to silkscreen or heat transfer your logo on the front or back

• Made out of 80 gm non-woven polypropylene
• Comes with a one-color, one-location silkscreen imprint
• Great for events, universities, gyms, or 5Ks

4. High-End Backpacks

Custom backpacks continue to be one of the best promotional products for marketing campaigns. Many employees are headed back to the office and going on business trips. So they need a branded backpack to keep them company for their latest commutes. The most popular options are name-brand items, like Ogio and North Face. While they may be more pricey, they will stick with your employees for a few years.

• Made out of 600D Polyester with a 420D dobby trim
• Designed to hold a 15” laptop
• TSA-Friendly

• Made out of recycled 210D polyester
• Features a mesh side pocket to carry a water bottle
• Quick turnaround times and low minimum quantity

5. Lanyards

You really can’t beat lanyards. This low-cost giveaway is a top-selling promotional product businesses of every size, and in every industry love to invest in every year. Whether you work in the medical industry or on a university campus. Lanyards have a small but mighty imprint space. They also come in a variety of sizes and styles to choose from.

• Available in 10 different colors
• Quick, three-day lead time
• Comes with a metal split ring attachment

• Available in seven different colors
• Comes with a one-color, one-location silkscreen imprint included in the price
• Comes with a breakaway neck clip and a swivel lobster clip

6. Stadium Cups

Stadium cups are a fun top-selling promotional product for events, sports, and universities. Many companies buy this item in bulk and use them to get their brand noticed at events. This is one of the most cost-effective ways to ensure your brand is noticed everywhere you go.

• Available in 14 different vibrant colors
• Made in the USA
• Made with 25% post-industrial recycled polypropylene

• Choose from over seven different colors
• Made in the USA and meets FDA requirements
• Affordable giveaways for sporting events, universities, and tailgates

7. Cotton Totes

Cotton totes are reusable and eco-friendly. They are a higher quality version of polyester tote bags. This is a popular choice for giveaways, client gifts, raffle items, and more.

• Made with a 10oz cotton material
• Features adjustable shoulder straps
• Option to silkscreen, light thermal transfer, or heat transfer your logo

• Made with a heavy-duty 10oz cotton material
• Great low-cost giveaway for trade shows, conferences, and events
• One-color, one-location silkscreen imprint included in the price

8. Shopping Tote

Last but not least, the shopping tote. Shopping totes have been one of the top promotional products for a few years. The item is reusable, affordable, and functional. They also come in a variety of colors and styles.

• Available in four colors: Black, Blue, Red, and White
• Made out of coated water-resistant polypropylene
• Material is recyclable

• Choose from over 14 vibrant color options
• Reusable, recyclable, and high-quality
• A great low-cost solution for events and giveaways

Explore The Top Promotional Products at Bagmasters

These best-selling promotional products are sure to remain popular throughout 2024. Even though the trends may change, some promo products have quickly become go-to staples for everyone’s marketing campaigns.

At Bagmasters, we’re always searching for the best promotional products. We are constantly adding to our best sellers and new product collections, so ensure you subscribe to our newsletter to be the first to know about our next product drop.

Ready to start branding? Explore our best sellers today to get started.