Best Custom Backpacks to Boost Brand Visibility

Are you looking for a giveaway that offers high brand visibility? You can't go wrong with a custom logo backpack. Backpacks are incredibly useful, durable, and versatile. Everywhere the backpack goes, your brand will receive exposure to a wide audience.

In this article, we'll explore the many benefits of custom backpacks and walk you through our top five styles. Here's everything you need to know:

Why Invest in Custom Backpacks With Your Logo?

Custom backpacks are a top choice for events, marketing campaigns, and corporate gifts. These giveaways have high perceived value and are designed to last longer than traditional everyday giveaways. When you decide to add custom logo backpacks into your marketing campaign, you can look forward to:

• Better Brand Recognition: Backpacks are used everywhere, including schools, stores, airports, gyms, and trade shows. The more places your backpack goes, the more authentic brand exposure you'll receive.
• Customer Loyalty and Retention: Choosing backpacks as gifts or giveaways can boost customer loyalty. These items have a high perceived value and are sure to impress your target audience, helping you create lifelong fans of your brand.
• Low Cost Per Impression: While backpacks might be more expensive than a journal or a pen, these giveaways are more likely to get seen and recognized. That means that a custom-made backpack has a lower cost per impression.
• Great Corporate Gifts: Backpacks are a higher-end giveaway that works well as new hire welcome kits, holiday gifts, or even as a raffle item for a charity event.
• Versatility: There are countless backpack styles to choose from. Whether you're looking for an outdoorsy giveaway or a luxury bag for corporate gifting, there's a backpack that will work perfectly with your next marketing campaign.

Top Five Custom Backpacks

When it comes to custom logo backpacks, there's a wide range of styles to choose from. It can be overwhelming to determine which style is right for your company's goals. When exploring the options, it's best to consider your audience's likes and dislikes. Here are five of the most popular custom backpacks for marketing campaigns.

Drawstring Backpack

If you're looking for a low-cost, sporty alternative to a traditional bag, you can't go wrong with a branded drawstring backpack. These backpacks are perfect for hiking, beach days, and gym trips. Most are available at lower price points, so you can lower your cost per impression.

• Available in 11 different colors
• Made of a durable 210D polyester material
• Features a zipper front compartment for smaller items

• Pricing includes a full-color, double-sided sublimated design
• Seven different colors are available for the straps
• Made of a durable 600 Denier Polyester material

Computer Backpack

A computer backpack is the perfect everyday essential for daily commuters, sales reps, and corporate professionals. These backpacks are specifically designed for everyday use and made to carry all your everyday work essentials. Most are also equipped with a padded laptop sleeve, designed to keep electronics safe while you're on the go.

• Built-in USB-C ports and cables
• Plenty of compartments and pockets for accessories, tablets, and everyday items
• Padded back panel and chest straps for extra comfort

• Padded sleeve that can hold most 15" laptops
• Made with a durable 600D Poly material
• Adjustable shoulder straps and a trolley handle pass-through for traveling

Crossbody Backpack

If you're looking for something fun and out-of-the-box, consider a branded crossbody backpack. These custom logo backpacks are designed to sling over your shoulders. Most are also smaller and more compact, making them perfect for traveling.

• Available in four different colors: Black, blue, red, and royal blue
• Eco-friendly, designed with RPET material
• Adjustable shoulder straps for extra comfort

• Features multiple compartments for easy access to everyday essentials
• Option to silkscreen, embroider, or heat transfer your logo
• Stylish design, perfect for traveling

Clear Vinyl Backpack

Did you know many sporting venues, stadiums, and universities require clear vinyl backpacks? Clear vinyl backpacks are designed to provide enhanced security and improve checkpoint security. A great way to get your brand noticed and ensure every event goer has a backpack they can use is to add your logo to a clear vinyl backpack. Throughout the event, all eyes will be on your brand. The backpack is also versatile and durable, ensuring event goers can reuse it for upcoming events.

• Available in two colors: Black and blue
• Made with heavy-duty 0.3mm clear PVC
• Padded adjustable straps with a front zip pocket

• Stylish backpack, made of PVC material
• Open main compartment with a cinching rope closure
• Large 8"w x 8"h imprint location on the front of the bag

TSA Compliant Backpacks

If you're a frequent flyer, you'll need a TSA-compliant backpack to breeze through security. These backpacks feature ample storage and are TSA checkpoint-friendly. It's the perfect go-to for weekend adventures and long-haul company trips. Most TSA-compliant backpacks have pockets for smaller everyday items as well as a padded laptop sleeve. Adding your logo to a high-quality, TSA-compliant backpack will help get your brand noticed in new cities, states, and countries.

• Lie-flat, TSA-friendly, fully padded laptop compartment
• Comes with a 5-year limited warranty
• Three front exterior zippered pockets and a large main compartment

• One-color, one-location silkscreen imprint included in the price
• Padded sleeve that can hold most 15" laptops and tablets
• Comes with a five-year warranty

Shop the Best Personalized Backpacks from Bagmasters

Are you ready to make the investment in custom logo backpacks? Bagmasters is here to help. We have an always-growing collection of custom-made backpacks and bags, perfect for any marketing campaign you have planned. Whether you're looking for a computer backpack or a drawstring bag, we're here to help you bring your branding to life.

Shop our backpack collection today to get started.