5 Ways to Use Custom Beach Towels for Your Business

  • January 18th, 2024
  • 6 minute read
  • Bagmasters Team

Are you on the hunt for a creative promotional product giveaway, gift, or raffle item for your next marketing campaign? Look no further. Custom beach towels are a fun choice for brands looking to leave a lasting impression on their target audience. Custom beach towels have a higher perceived value than most promotional products and are less likely to end up stuffed away in a closet or in the trash. With the right design and product, you can increase the longevity of your marketing initiatives while getting your brand noticed by your target audience.

In this article, we’ll look at unique ways to use custom beach towels in marketing campaigns. You can use this guide to help you revamp your marketing initiatives and find innovative ways to build connections with prospects, employees, and clients.

Here's how to use custom beach towels for business:

The Benefits of Custom Beach Towels


There are many reasons to consider looking into fun ways to use custom beach towels for your business. Some of the benefits include:

  • High Perceived Value: Custom beach towels have a higher perceived value than most promotional products, so you can get your brand noticed while leaving a lasting impression on your target audience.

  • Creative Capabilities: Whether you want to add a one-color logo or a full-color design, custom beach towels can accommodate any big idea.

  • Great Corporate Gifts: Custom beach towels can run on the more expensive side of promotional products. This makes them ideal for high-quality gifts for prospects, clients, and business partners.

  • Increase Brand Visibility: Whether the recipient of the towel is sitting poolside or headed to the beach, you can feel confident your brand will get authentic recognition everywhere it goes.

  • Increase the Longevity of your Marketing: Custom beach towels hardly get thrown out as often as other promo items. This means your giveaway or gift will stay with the recipient for one, two, or even five years.

  • Functional: Custom beach towels are practical. They are a functional and stylish item to keep around the house, especially if you spend tons of time at the beach or by the pool.

How to use Custom Beach Towels for Business


There are many unique ways to use custom beach towels in your marketing campaign. Here are five of the most popular ways:

Towels For Resorts and Hotels


If you work at a hotel or resort, you may wonder how to add a branded touch to the pool area. Custom beach towels are a high-quality investment to consider. They come in various colors and styles, so you can accurately match the vibe and atmosphere. When a hotel guest comes outside to lounge by the pool, your brand's logo and messaging will be there with them. Another fun way to use custom beach towels for resorts is to give them to hotel guests as gifts.

Custom All-Over Printed Pool Towel
  • Features a poly velour front and cotton loops back
  • Size: 58" W x 28" H
  • Comes with an edge-to-edge sublimated imprint
Turkish Pestemal Beach Towel
  • Available in three colors: Aqua, royal, and orange
  • Made with 100% cotton yarn dyed stripes
  • Option to silkscreen or embroider your logo

Raffle Items at Events or Fundraisers


Whether it's a fundraiser for charity, an outdoor concert, or a beach-side event. Custom beach towels will be an impressive raffle item that event goers will want to get their hands on. When investing in custom beach towels for a raffle, you'll want to order a high-end option that complements your branding. Consider a full-color sublimation or keeping things simple with an embroidered logo on a Turkish towel.

Sublimated Subli-Plush Velour Beach Towel
  • Made out of a microfiber polyester and cotton blend
  • A great option for tradeshows, giveaways, and university events
  • Features an edge-to-edge full-color sublimated imprint included in the price
Custom Printed Seaside Beach Towel
  • Available in seven different colors
  • Made with a lightweight, 100% cotton fabric
  • Option to choose from silkscreen, embroidery, and a heat transfer

Corporate Gifts for Clients


Tired of handing out the same old gifts to your top-paying clients every year? While they may have loved the custom backpack or branded t-shirt in the past, it's likely that at least one or two of your competitors got them something similar. Switching out your traditional holiday or corporate gifts for clients with a corporate gift custom beach towel will leave a lasting impression. Your clients will enjoy them during the warmer seasons and constantly be reminded of your brand (even on the weekends!).

King Size Dobby Hem Velour Beach Towel
  • High-quality 100% cotton towel with a dobby hem finish
  • Option to silkscreen or embroider your logo or company message
  • Size: 36" x 72"
Presidential Plush Velour Beach Towel
  • Made out of the heaviest cotton in the industry
  • Available in blue or white
  • A soft, plush towel that measures 40" x 70"

Employee New Hire Kits


When you hire a new employee, you want them to feel welcomed. A kit filled with goodies is a great way to increase employee retention, establish company culture, and get your new hires excited for their next adventure. A custom-printed beach towel is a high-quality promotional product that will make your new team members feel like part of something bigger. We recommend going out all with a full-color, sublimated design.

Promotional Velour Beach Towel
  • Made with 100% cotton terry velour
  • Features a large 24" W x 48" H silkscreen imprint included in the price
  • Available in six bright and vibrant colors
Mid-Weight Velour Beach Towel
  • High-quality mid-weight towels available at an affordable price
  • Comes with a one-color, one-location included in the price
  • Made with 100% cotton terry velour

Branded Merchandise


If you're looking for a high-end item to add to your company store or gift shop, you can't go wrong with a branded beach towel. There are many high-quality, durable options that you can invest in to offer in your store. Whether you work at a hotel, beach resort, or brewery. This is one of the most popular creative ways to use custom beach towels for your business that can also be a great revenue booster!

Round Subli-Plush Velour Beach Towel
  • Features a 60" Diameter round shape
  • Comes with an edge-to-edge, full-color sublimated imprint
  • Available in low minimum quantities
Oversized Velour Beach Towel
  • Budget-friendly, large 35" x 60" beach towel
  • Features soft, extra absorbent material
  • Option to silkscreen or embroider your logo or messaging

Explore Creative Ways to Use Beach Towels For Your Business


Whether you're looking for corporate gifts custom beach towels, or a low-cost giveaway for your next university event, Bagmasters is here to help. At Bagmasters, we have an extensive collection of brandable beach towels. We also offer various decoration methods, including silkscreen, embroidery, and sublimation.

Shop now to find the perfect fit for your upcoming project.

Bagmasters Team

The creative team at Bagmasters collectively works on articles to help give insight into the latest trends in marketing and promotional products.