12 Real Estate Promotional Items, Swag & Giveaway Ideas
Real estate agents can significantly benefit from giving branded gifts. From promotional bags to keyrings, these items can help build relationships and promote your services. Let’s explore some of our favorite promotional products for real estate agents and why they are effective.
Why real estate agents should give branded gifts
Before diving into the specific items, it's important to understand the reasons behind giving branded gifts. Here are four key benefits:
1. Boost brand recognition
What makes clients choose one local real estate agent over another one? A lot of the time, the biggest factor is brand recognition! If they've seen your brand on a promotional bag or they've got your fridge magnet, a potential client is much more likely to recognize, trust, and choose you over your competition.
2. Stay Ahead of the Competition
Competition is fierce in real estate. Agents who invest in promotional items can increase their visibility and build a stronger reputation in the local community.
3. Encourage Loyalty
A memorable housewarming or closing gift can strengthen client relationships, encouraging repeat business and long-term loyalty.
4. Get More Referrals
Happy clients are more likely to refer your services to others. A well-thought-out gift can lead to more word-of-mouth recommendations.
12 cool promotional bags and gear for real estate
Ready to start enjoying all the benefits we just mentioned? From promotional bags to umbrellas, we've got you covered with 12 of the best real estate gifts and promotional items to help you grow your brand and connect with your audience.
1. Promotional bags
First thing's first, every real estate business needs promotional bags customized with their branding. You'll use these for holding any other promotional gear you hand out to clients, plus property brochures, factsheets, contracts. Or hand out a promotional bag to each person on your property management team to help them look more professional when they attend inspections and open homes.
2. Fridge magnets
Fridge magnets are a classic real estate promo item. But don't just go with the boring old logo magnet, choose something in a fun shape or something that comes with extra features. We love the house shaped magnet clip because it's on-brand and multi-functional.
3. Presentation folders
Another essential piece of real estate branding is your presentation folders. You'll keep all your property info neatly together in a branded presentation portfolio. It looks a lot more professional than carting around loose sheets of paper or using a generic, non-branded folder. Details like this will help your agency stand out as premium in a crowded marketplace, which will help you land bigger clients, higher-end properties, and bigger commissions.
4. Umbrella
Rain, hail, or shine, the show must go on. If that's your attitude when it comes to open days, it totally makes sense to order a set of branded promotional umbrellas. You could give them away, or you could keep a collection for yourself to lend to potential buyers when they inspect a property on a rainy day.
5. Branded toys
Do your clients have young kids? Pro tip: the best way to win over a client with a family is to take a genuine interest in their kids! And with a kid, often the quickest way in the door is with a gift, game or toy. Chances are, with some fun entertainment in hand, your client's kids will be much more interested in cooperating with the whole real estate process, too.
6. Wine glasses
Ah, the classic gift for closing a deal, custom wine glasses! Whether your client is the seller or the buyer, they'll appreciate celebrating the end of the process with a set of wine glasses (especially if it comes with a nice bottle of wine). Or perhaps some other kind of custom drinkware, depending on their beverage of choice.
7. Tape measure
Nearly all of your clients are likely to be moving home (and furniture) soon, which means they'll appreciate having a tape measure handy. Make their life easier and hand over a mini custom branded tape measure they can whip out at any time.
8. Heavy duty promotional bag
When you're moving to a new house, every box and bag counts. So, give your clients an extra heavy-duty promotional bag to help cart their belongings to their new home. Our favorite larger, more heavy-duty options are jute bags and luggage bags.
9. Keychain
Your client is about to get a new set of keys, so why not give them a promotional keychain to go with it? This can be a pretty cliche real estate gift, so think outside the box with this and go beyond the standard branded keychain. Look for special features and functions to make your client's life a bit easier, like a promotional keychain tool keychain, a light keychain, or a house keychain.
10. Cooler bags
Want to give your clients a practical gift they can use over and over again? An extra cooler bag or two will be appreciated for the big move! That way, they can move their cold things while they wait for their fridge to power up. And it's likely they'll use your branded promotional bag for shopping, picnics, and other uses in the future, too.
11. Kitchen gifts
One of the most exciting parts about getting a new home is that moment when you get to cook in your new kitchen for the first time. New space, better appliances and that feeling of getting settled in. So, give them a branded kitchen gift to help capture that feeling, and remind them that you were part of their journey to getting their new house.
12. Tool gift set
A custom tool gift set is the perfect way to say congrats to a first home buyer. It comes in handy during the move, and they’ll use it again and again. Plus, it's a highly valued gift that goes beyond the standard real estate agent gifts.
Real Estate Promotional Ideas
Now that you’ve got the promo items, here are some ideas on how to use them:
- New Clients: Leave a memorable impression with a branded gift.
- Open Houses: Connect with visitors by giving them a promotional bag with your business card.
- Closing Gifts: Celebrate with clients when they close the deal.
- Handover Gifts: Include a branded keyring and other goodies with the new keys.
- Conferences and Tradeshows: Stand out with a bag of branded items and property factsheets.
- Local Events: Sponsor events and give away branded gear to attract local clients.
- Neighborhood Outreach: Drop off a flyer and promo gift in your client's neighbors’ mailboxes to be their first choice if they decide to sell.
Ready to Order Your Real Estate Promotional Items?
With Bagmasters, ordering your real estate branded items and promotional products for real estate is easy. We offer free design services, samples, and personalized help to ensure you choose the right products. Visit our full collection of promotional bags and goodies, upload your logo, and place your order. We handle the rest, from manufacturing to shipping.
Ready to get started? Order your new promotional bags today!
