If your business is attending a tradeshow in the upcoming months, you may be considering what type of promotional products you can invest in to make a lasting impression. One of the best items you can go with is conference bag giveaways. These reusable totes are a must-have for any brand that wants to leave its mark at a tradeshow.
As attendees walk around and meet with different businesses, they'll need something to use to hold onto all of their belongings: That's where your branded tote bags come in handy!
We put together a trade show tote buying guide to help you find the perfect tote bag for your brand and all of your marketing initiatives.
Here’s everything you need to know:
Why Your Brand Needs Trade Show Giveaway Bags
Trade shows provide endless opportunities to showcase your brand and get your brand noticed by consumers. When individuals walk from booth to booth, they need a bag by their side. Not only that, but that bag is sure to be seen by dozens of people throughout the trade show or convention. Once they see your logo, they'll be on the lookout for your booth.
Just think about it: If you were to give out a branded pen or journal, the individual would simply put it away in their bag. These items won’t get the same exposure at the trade show and will only be used at their office or home. Although these items are great giveaway options: they don’t have the same impact at trade shows.
Branded conference giveaway bags are one of the best opportunities for your brand. The higher the quality, the more likely yours will come out on top: compared to the rest of the competition. It’s a cost-effective advertising opportunity that will take all of your marketing initiatives for the event to the next level.
How to Choose The Best Trade Show Totes
Once you're set on totes, there are a few things you'll want to consider to ensure you find the best possible conference giveaway bags for the experience.
Material
The standard trade show tote material is non-woven. These come in an assortment of colors and have a range of branding capabilities. Other popular materials for conference giveaway bags are denier, cotton, jute, and polyester.
If you want to showcase your brand’s commitment to green initiatives, you can choose an eco-friendly material option, or if your goal is to stand out in the crowd, you can choose something like a cinch tote. When choosing a material, consider how the bag will complement your brand and the logo or design you want to add to the trade show giveaway bags.
Quality
The higher the quality, the more likely your bag will be the bag they use for years to come. If you want to do more, you can opt for higher quality material, like cotton or jute. Since these bags have a higher perceived value and can be a bit more costly, you can always ask for something in return for the bag.
For example, you can ask attendees to follow your brand on social media or share the conference giveaway bags on their social profiles. These small asks have a high return, increasing your brand visibility and awareness.
Design
If you have a tight budget and timeframe, you may want to just add a one-color logo and call it a day. However, if you have some room in your budget and some time, you may want to consider a full-color sublimated design.
Full-color sublimation was made to make an impression. It helps you stand out from the rest and increase your brand visibly. It’s exciting, different, and inviting. Don’t be afraid to have some fun and get creative. Out of the box, ideas are the ones that catch the most eyes at trade shows.
Versatility
At the end of the day, you want that tote to be useful for everyday life, not just the tradeshow. Those reusable bags have the power to increase the longevity of your marketing initiatives and get seen by more people outside of that trade show. If it’s well made and looks great, individuals will use it at the grocery store, school or to bring their lunch to the office. The best part is: Wherever they go: new eyes will be on your brand.
Tips for Trade Show Giveaway Bags
Be Mindful of Your Time Frame
Time frame is crucial, especially if you’re considering getting something sublimated or custom-made. Depending on the quantity you're looking to purchase, most standard totes have a lead time of at least 10 days plus shipping.
Sublimated totes can take anywhere from 15-25 days. You’ll want to plan to avoid any unwanted delays and ensure you have your totes in hand and ready to go for the big day.
Consider Quantity
Sometimes, you never know how many tote bags you’ll give away at a trade show. It never hurts to be prepared, so make sure you order enough for the trade show. If you keep them generic, you can use them as giveaways at your next event or use them as client gifts.
Put Your Bags on Display Once you’re at the tradeshow, don’t hide your conference giveaway bags! Make sure they’re on display and easy to see, so your team can generate conversations about the bags and hand them out to potential customers.
Choose a Style That Complements Your Brand
When brainstorming the perfect conference giveaway bag ideas, you may feel conflicted about the style choices. You can choose to go big and bold: so your brand is sure to stand out throughout the event, or you can take things minimalist and chic: to ensure your bag is used after the event is used by individuals after the event is over.
At the end of the day, the choice is up to you and your marketing goals! As long as the bags complement your brand: they’re sure to be a hit.
Finding The Perfect Tote Bags With Bagmasters
We hope our trade show buying guide helps you find the perfect bags for your brand, so you can stick out at your next trade show or convention and get your brand the attention it deserves.
Every brand is different, and so are the tote bags they choose to represent their business. Our best advice is to always look for ways to stand out, be seen, and get noticed. Shop our wide selection of trade show tote bags today if you’re ready to start shopping.
