Thule Product Guide with FAQs

  • July 11th, 2024
  • 4 minute read
  • Bagmasters Team

Choosing Thule products for your next marketing campaign is a great way to elevate your approach to branding. These products are durable enough to withstand tough outdoor travel and are stylish enough for your everyday commute. They are the perfect high-end go-to with a high perceived value, so you can feel confident your target audience will use and appreciate the item for years to come.

Considering branding a Thule backpack or crossover? Bagmasters is here to help. We have a growing collection of Thule products that you can brand.

Here are some of the most frequently asked questions about the products before you get started:

Where are Thule products made?

Thule backpacks are designed and assembled in Hillerstorp, Sweden.

What is Thule famous for?

Thule bags are the perfect everyday essential for every occasion. The material is durable and great for weekend getaways, trips to the office, and outdoor adventures. The bags are also ergonomic and comfortable for everyday use.

Is Thule a premium brand?

Yes. Thule products and the brand itself are considered a premium brand. The brand is widely used around the world and has been appreciated for its quality since 1942. The brand is perfect for corporate gifts, employee new hire kits, or branded merchandise.

Is Thule made in Sweden?

Yes, Thule products are designed and assembled in Sweden.

Who is Thule owned by?

Thule is owned by a private equity firm called Candover. The brand was founded by Erik Thulin in 1942. Erik Thulin was a Sweden native who had a deep passion for the outdoors.

Is Thule American-made?

No. Thule is not an American-made brand. The brand is founded and made in Sweden. If you're interested in American-made brands instead of Thule products, consider The North Face. You can also reach out to our promo experts for other brand recommendations.

What does Thule mean in English?

The word thule is a Latin word commonly used to describe the most "northerly land" in the world. It commonly refers to the Nordic region, including Sweden, Norway, or Finland.

Is Thule an American company?

No, Thule is not an American company. It was founded in Sweden in 1942 and has continued its operations in Sweden ever since.

Why is it called Thule?

The founder of Thule chose the name because of his deep love for nature, the outdoors, and the nordic region. Before the brand started designing the Thule products you know and love today, Erik Thulin made fishing gear that he called Thule. The name stayed with the brand for the next 75 years to come. Thule now offers various products, including strollers, ski equipment, and premium backpacks.

How is Thule pronounced?

The word Thule is pronounced Too-Lee. The phonetic pronunciation for the word is THEW-lee.

Does Thule use PFAS?

Thule products do not contain PFAS. PFAS are per- and polyfluoroalkyl substances. They are chemicals that are considered to be harmful to humans and should be avoided.

What is the most popular Thule product?

The most popular product is the Heritage Notus 15" Computer Backpack 20L. The bag is perfect for university students and working professionals. The sleek design features a padded laptop sleeve, a side water bottle pocket, and a large main compartment. At Bagmasters, you can heat transfer or embroider your logo on the front of the bag.

Do you offer other Thule products that aren't backpacks?

Yes. We also have the Thule Gopack 28" Cargo Duffel. This duffel bag is perfect for weekend getaways, trips to the gym, and outdoor sporting activities. It's made with a water-resistant ripstop polyester and has a relatively large 8"w x 3.50"h imprint size on the front of the bag for your logo.

Add Your Logo to Thule Products With Bagmasters

Thule is a well-known and recognizable brand. You can't go wrong with Thule if you're looking for a high-end backpack for your clients, prospects, and employees. The durable materials used in the design and the sleek appearance will complement your branding and impress your target audience.

At Bagmasters, we're here to help with your promotional product needs. We do all of our decorating in-house at our facility in Corona, California. So you can feel confident that your logo or design will have a clean, crisp finish.

Explore our selection of Thule products today to find the perfect style for your next marketing campaign.

Bagmasters Team

The creative team at Bagmasters collectively works on articles to help give insight into the latest trends in marketing and promotional products.