Pens are arguably one of the most popular promotional products on the market. These items are useful, practical, and affordable. Whether it's for a trade show giveaway or a university, you are sure to find a promotional pen that complements your branding and fits your budget.
Not sure which pen types are right for your branding? In this article, we'll explore seven of the most popular types of pens. You can use this guide to find a pen that complements your marketing initiatives or big branding ideas. Here are our top seven favorite options for branding:
1. Retractable Pens
Retractable pens are the most popular style for branding. These pens are easy to use and are relatively affordable. You also get the chance to choose between various colors, styles, and materials. One of the benefits of this pen type is that the style is pocket-friendly, so you don't need to worry about accidentally getting ink on your shirt if you're carrying it with you in a shirt or pants pocket.
Sleek Write Rubberized Pen- Eight bold and bright color choices
- Smooth rubber finish with plunger action
- Features low-viscosity ink for a sleek writing experience
- Features a solid white barrel with a bright, colorful grip
- 1.85"w x 0.65"h imprint size on the front of the pen
- Option to choose between an assortment of ink colors
2. Executive Pens
Are you looking for a high-end pen type for a corporate gift? Need an elevated everyday pen to impress clients or prospects at an upcoming trade show? Executive pens are a high-end option that will complement your branding and impress your target audience. These pens come at a higher cost but will last longer and be used more frequently by your clients and prospects. Most executive pens tend to have metal, chrome, or brass barrels and stylish accents.
The Mirage Pen- Available in six different stylish colors
- Features plunger action and a sleek metal barrel
- Stylish, sleek, and low-cost
- Low minimum quantity of 3
- Option to silkscreen or laser engrave your logo or design
- Made out of brass and features chrome accents
3. Novelty Pens
Novelty pens are fun and playful. It's a top choice for brands wanting to stand out from competitors at schools, events, or trade shows. Some popular novelty pens include Moptoppers, colorful inks, and awareness pens. Various themed pens can also be used for Nurse's Week and celebrations. Exploring different novelty pens is a great way to get your brand noticed, especially during specific holidays or special occasions.
Up Your Standard Jotter Pen- Available in 24 fun and playful colors
- Option to match the ink color to the pen color
- Comes with a silkscreen imprint included in the price
- Available in eight different colors
- Comes with a suction cup stand to stick to your desk
- The top doubles as a screen cleaner
4. Cap off Pens
Cap-off pens are another affordable choice for every day promotions. This popular pen type is available in various colors, styles, and materials. However, you are more at risk of losing the cap if you aren't careful.
Custom Printed Gazelle Gel Softy Monochrome Pen- Available in four colors: Black, Burgundy, Navy, and Gunmetal
- Soft rubber finish barrel
- Features a touchscreen-compatible stylus
- Made out of bamboo and ABS plastic
- A removable cap that can be attached to the back of the pen when in use
- Option to silkscreen your logo on the right or left side of the pen
5. Stylus Pens
Stylus pens have a stylus on the top of the pen. The stylus can be used on iPods, iPhones, and other touchscreen devices. It's one of the most useful and popular pen types among students and working professionals.
Engraved Ellipse Softy Metallic Stylus Pen- Comes in three different colors: Black, Rose Gold, and Silver
- Comes with a color-match stylus on the top
- Pricing includes a laser-engraved imprint on the front
- Available in six different colors
- Click-action pen with a soft-touch rubberized barrel
- Matching grip and stylish chrome accents
6. Rollerball Pens
Rollerball pens have a thick, rich ink color, making them great for important or professional documents. This popular type of pen also has a smoother writing experience and doesn't bleed through the paper. However, rollerball inks dry slower and are more prone to smudging.
Zest Rollerball Stylus Pen- Comes with a classic cap-off design
- Stylish and modern matte black finish with a black glossy clip
- Made out of stainless steel and brass
- Made out of recycled stainless steel
- Comes with smooth black ink
- Option to silkscreen or laser engrave your logo on the right or left side
7. Gel Ink Pens
Gel ink pens are made with a water-based gel. They offer a smooth writing experience. The ink colors are also very bold and vibrant. Gel ink pens are more prone to skipping, which means they aren't the best choice for professional documents or paperwork. However, many gel ink pens come in various colors, making gel ink a stylish pen type for giveaways at events, trade shows, or conferences. Bic Intensity Clic Gel Pen
- Available in seven different trendy colors
- Made out of ABS plastic
- Ultra-smooth gel roller with an automatic clip-retracting mechanism
- Available in five different colors
- Features a soft rubber stylus
- Includes ultra-smooth, black gel ink
Other Popular Types of Pens to Consider
Looking for something different or out of the box? Want to trade in your general giveaways for something more stylish and fun? Here are a few other options you can consider incorporating into your next marketing campaign:
- Eco-Friendly or Sustainable Pens
- Mini Pens
- Pens that Double as a Highlighter
- Twist Pens
- Highlighter Pen
- Pen and Pencil Sets
- Grip Pens
Explore Our Top Selling Pen Types Today
No matter which popular pen type you choose to pair with your logo, you can feel confident that your target audience will use and appreciate the item. Pens are a practical giveaway that can help you boost brand awareness and build connections.
At Bagmasters, we have an always-growing collection of pens to choose from. All our pens are decorated in-house at our facility in Corona, California. We also have various styles, ink types, and colors.
Shop our pen collection today to get started!
Frequently Asked Questions
What is the most popular type of pen?
Retractable pens are the most popular, affordable, and convenient option on the market. They are available at various price points, colors, and materials.
Are promotional pens worth it?
Absolutely. Promotional pens are a low-cost giveaway that is useful, practical, and stylish.
What are promotional pens good for?
Trade shows, events, and general giveaways at the office. When you order custom pens in bulk, you'll always have options you can use for any marketing initiatives you have planned.
